TikTok users Germany 2023, by age group

The most TikTok users in Germany were found among Gen Z as of 2023, with almost 53 percent stating that they used the platform. Roughly 27 percent of millennials said that had a TikTok account. 

The TikTok phenomenon

TikTok is a video-sharing app that became extremely popular during the first half of 2020. Millions of people signed up to the social media platform and started making short videos of themselves doing various activities. One of the most common types of videos on the app is dancing videos in which people choreograph short dances to parts of popular songs and then the dance is replicated by thousands of users. There were over 1.9 billion users on TikTok in 2023, and in 2024 this figure is predicted to grow to over two billion. With an audience so large, there are many opportunities for success on the app. Popular names who found fame on the app include Charli D’Amelio, Addison Rae, and Khabane Lame to name a few. There are also several famous German TikTok accounts such as Youneszarou, Noelgoescrazy, and Condsty who all have over 23 million followers. 

Social media networks

How does TikTok compare to other social media apps? It was ranked as the fifth most popular worldwide, top of the list were Facebook, YouTube, and Instagram. This is quite impressive when considering that the app was banned in India, one of its largest user bases, in 2020. When it comes to the amount of time that Germans spend on social media, however, they rake quite low in comparison to other countries. Brazil topped the list with the average respondents spending almost four hours on social media each day, whilst in Germany, this figure was just one hour and 33 minutes. Currently, in Germany there are almost 56 million people who use social media, according to preliminary figures, however, by 2028, this figure is expected to grow by over 11 million. It seems clear that social media is here to stay.